I've got no idea why you'd really want the removable bin for vegetables. Carry all my veggies over to the sink first and then pick out the ones I want? And look at how small that thing is.
Pull out shelves seem nice I guess, but they'd only be useful on lower shelves. My fridge seems to be about a foot taller than the one in the video. This person wouldn't be tall enough to see all the stuff on the top shelf if it were pulled out.