On the one hand, I firmly do believe that we need a proper way to verify identity globally over the internet. The Turing Test is over and AI is going to destroy every user-submittable form online.
On the other hand, it's infuriating that advertising is the first front in this war. I specifically don't want advertisers to have my identity. I'm fine with like my Mastodon server or a site like HN to know I'm me because I'm actively interested in interacting with them. I don't want to interact with advertisers, or for them to have my identity, but they're going to wall off half the internet for people who opt out.