Just this week there was an article on HN front page about journalism school requiring twitter accounts, and pushing journalists to build "their own brand" by getting lots of followers.
These journalists hate the changes in twitter, and dont want it to go away. Hence the endless articles about Musk, and Twitter and anything even tangentially related.
Most people of course are not on twitter at all (and could care less). Some use it as a group-chat service. Some use it as joke-of-the-day. But the biggest user base by far is journalists who have invested in it big time.