I recognize the cynicism in my observation, but is it fully unmerited?
I put the following prompt in GPT4:
create a professional title and a click bait title for the following article
Then provided the article. This was the output:
Professional Title: "Crinkle Crankle Walls: The Aesthetics and Efficiency of Serpentine Wall Construction"
Click Bait Title: "You Won't Believe How These Weird, Wavy Walls Use Less Bricks Than Straight Ones!"