> It's going to be hard to get people to care about this if the takeaway is going to be "other people have to do what we say"

The poor collectively decide they want clean air and the rich shriek "stop telling other people what to do!" Then the rich turn around and say "stay off my land, and don't you dare occupy my 3rd vacation home even though it's empty right now!"

The point I'm trying to make here is that telling other people what to do is foundational to many of our most basic rights. Do not kill people, do not trespass on other people's property, do not copy my copyrighted works, do not infringe my patents, etc. These things are so basic they are taken for granted and overlooked. Notably, they benefit those who already have wealth. But then, if the poor say "do not destroy the air" or something like that, suddenly the wealthy are concerned about telling other people what to do.