Yeah difficult to say! I assume it's satire on the grounds it just surely can't be real, but I'm not sure.

The only tells for me that this is satire are

(a) Remembering the -10x post

(b) "Create arbitrary rules and rituals"

(c) "If a client mentions that they collect spoons, visit a local antique store and mail them some local finds" combined with "Hand-written notes and flowers and donuts are cute but completely forgettable." So on one side you should send them stuff, on the other side you shouldn't.