That won't happen. "Normies" don't care. At all. They just want the fastest thing and are happy to watch ads popping up all 5 minutes all day.
Currently Firefox is faster than Chrome : https://news.ycombinator.com/item?id=36770883
"We" need to do more / better to educate them!
I tried to implement pi-hole for some extended family members. They asked me to turn it off within a week because they couldn't watch advertising videos to earn a new 'life' on candy crush (or something closely resembling that).
I can't relate to "normies" anymore, it's too late for me...
Ad blocking is at least as big a deal as speed in terms of browsing comfort.