Name a few please. Should support own domains and automatic SSL certificates. I'm fine with uploading HTML files manually.
Otherwise, there's the usual bunch of non-profit hosts: the tilde servers (sdf & friends), the hosting coops from libreho.st or chatons.org federations, as well as the radical hosts for more political content (blackblogs, noblogs, etc).
Shoutout to neocities.org if user-friendly, retro-style websites are your thing.
As for other services i've mentioned, they're not "free" either. They're usually free price (donation based) or ask for a fixed membership fee. Running things has a cost, but by going with a non-profit host you usually have better durability. sdf.org or marsnet.org have been running for over 20 years, can you say the same about any free offering by a startup ?
Doubt.
But open to examples. However I suspect they'll all be subject to ifs and buts and paper cuts.
To be clear, i'm not against best-effort support and that's actually what i use and provide year long (i never sign SLAs). I'm just saying it's scammy to call a plan without SLA "pro". Things can go wrong and things will go wrong, but when you can't have an actual human acknowledging your problem in the next few work hours, that's certainly not what i would call "pro" service.
Or worse, trying to turn it into a sales call. Every time I've talked to Comcast (Xfinity) lately about my internet not working, they've tried to sell me phone service. Very frustrating. I'm calling you about a product that doesn't work; what makes you think I'm interested in _another_ product from you at this time? Maybe reserve the upsell until _after_ the problem is resolved? /rant
What makes them a “needlessly-shady entity”?
Seems a little dark, considering that's almost every company on the planet.
Like, "never trust a stranger" is dark because most people are strangers? It's not.
There are two arms to it inth ecase of hosting:
1. Not putting your eggs in one basket: have a tested backup/DR plan so if a host goes bad you can move easily.
2. Always remember that they have a bottom line, and it is more important to them than your bottom line. Any claim otherwise should be viewed with suspicion. Also if you are on a free (or just very cheap) tier you will be a lot less important than customers on higher tiers.
Maybe you mean VC?
Because almost all hosting is for-profit.