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Good point, it’s just really noticeable here because the competition is Alexa, Siri, and Bixby. (RIP Cortana)

Much to the chagrin of people named Alexa, Siri and the handful of people named Bixby.

Maybe they should have picked historical names that no one uses any more, like Hieronymus.

Hey, it's a family name.

You don't say "Hey Assistant" though, you say "Hey Google".

Bard calls itself Assistant no?