Web crawlers indexed online forums too, so you could find the content right away through the same search engine instead of having to search the BBS discussions for hours or post a request on the local BBS and wait (days) for replies. Your technically illiterate aunt could browse the search results for posts containing the recipes she wanted from a number of disparate forums, and choose to read anonymously (and print out) or login and contribute. All you need is an email address.
This accessibility and semi-transparency created a major shift in where you go for content, effectively forcing the tech literate to follow suit as well. It fits in the general trend of democratizing the internet, and IMO was a good thing for tech. (I blame the monetizing and large commercial entities for the current state of fragmentation.)
I still login to a local BBS about once a year to say hello. Although I have a shell account now so I don't need to telnet over the net. It's still very alternative and hacker friendly.