I don’t know if we know. But they have changed the metric they’re measuring publicly to one that is more “accurate” (according to them) and going up quite a bit.

So I’m sure it’s all wine & roses and they’ll be profitable any day.

I prefer to measure in fortnightly active users per hogshead.

But if you're a bit less fussy about the exact metric, Pew Research has some data on the topic:

> "A majority of Americans who have used Twitter in the past year report taking a break from the platform during that time, and a quarter say they are not likely to use it a year from now, according to a Pew Research Center survey conducted about five months after billionaire Elon Musk acquired the site." -- https://www.pewresearch.org/short-reads/2023/05/17/majority-...

> "The majority of highly active Twitter users continue to use the site following Musk’s takeover but are posting less frequently on average." -- https://www.pewresearch.org/short-reads/2023/05/17/how-us-ad...

Sorry forgot that aspect of the master plan: increase “engagement”, raise server costs, and cut revenue in half at the exact same time to prove once and for all that traffic as a universal measure of site value is an entirely corrupt idea that should be abandoned to focus on actual revenue.

50 steps ahead. Man is a genius.

Probably but only because musk removed actual moderation tools and now spends 24x7 furiously refreshing the timeline to manually permaban anyone not sucking up to him.

Almost all engagement metrics are self-reported, and companies in the "attention economy" tend to lie about them; I don't expect elon musk to be any better.