Make an outrageously high bid on a site with no consistent profit, try desperately to get out of the deal, and fail (as a misdirection of course), alienate power users, kill 50% of revenue, totally nuke site reliability, lose all the top talent, and of course, rack up a pile of lawsuits a mile deep.
And only THEN, blow everybody’s mind by jettisoning a brand so valuable it is a globally recognized verb, rebranding using your competitors IP, and take over 50% of global banking.*
(* this is actually what he said.)