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Wow, I want to take classes from whoever authored this document in how to business bullshit. They seem to have mastered it completely.

This is completely incomprehensible and very funny. It's also amusing how different this is to what Twitter has done. It seems incredibly unlikely that any consultants (overpriced or otherwise) were involved in Twitter's rebranding, whereas the Pepsi document seems like outsiders trying very earnestly to deliver to an executive they don't understand.

https://m.youtube.com/watch?v=qImHuiYnVQ0

So great it inspired a song.

There's a version of that with video that Neil reuploaded a while back as well: https://www.youtube.com/watch?v=fu3ETgAvQrw

The corporate PowerPoint visuals just adds so much.

Wow, thanks for that (:

It's like someone read about Time Cube for too long and then tried to port that reasoning to the logo redesign.

Oh man that's an amazing document!

PEPSI GALAXY

Holy crap, to be a fly on the wall in the room when this was presented lol

It's been a while since I saw this one. Pepsi universe, lol.

That was… breathtaking