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They didn't say luxury is all marketing (ergo, the "if"); they said scoping your car as a luxury product while it's not devalues the meaning.

They then provided a specific example and pointed out that most products they've bought/researched from China (so, completely anecdotal) seem to be of lower quality.

Depends on how you define quality. A car that feels nice to sit on and drive may not be the most reliable way to get you from point A to point B consistently. The reliability of many (at least older) Toyota models is impressive, while German reliability has been mostly a myth in the 2000's.

I honestly don't know which ones of these are luxury or not. I was in a VW and a Lexas, and many Toyotas. They all felt... totally fine?

Sit in an Audi, then sit in a Toyota Venza.

It’s not clear to me which brands you’re saying are the highest quality, can you elaborate?

Audi, Lexus, and Genesis are the luxury brands for their respective manufacturer. I think they’re saying that the cars sold under those brands are noticeably better quality than the VW, Toyota, and Hyundai branded cars.