Meanwhile, Apple charges hundreds of dollars at purchase time for 256GB more storage. And it's non-upgradable on top of that.
I get why they do it though, my 2022 MB Air is serious competition against my work 2019 16" MBP. Far superior battery life, similar display quality (WTF that notch though), feels just as snappy with IntelliJ, 200+ Chrome tabs and Docker, and all of that despite just 16 GB RAM. No way to do that unless you got fast storage directly adjacent to the CPU so users don't notice swapping.