Women communicate in a variety of ways. One of the prime ways they communicate, even with other women, is through looks. So enhancing looks is the first step of communication. And so there is also competition. I have noticed in a large group of women, if there is someone who comes to work highly focused in looks, the other women begin to do the same. And in similar style too.
Men don’t really study that much into looks. They are less sharp about it. But ugly men get less attention too. If they don’t dress well, they get less noticed. In such cases, the surviving men who don’t look great have something else that sets them apart: high level of intellect.
What sets women apart, if not looks, is discipline and reliability.