News media today are nothing more but a vehicle to bring attention to advertisement. The majority of people do not read lengthy articles anyway, only headlines. Investigative journalism is wildly expensive and not cost-effective given said objective.
News media are anachronistic anyway. People are stuck in childish and dumbed down variants of "my parents told me so".
What is necessary (and severely lacking) is two-way (or rather, public) communication. Enabling OSINT. Enabling people to form well-founded opinions. To discuss and receive constructive criticism of their views and ideas. Facilitating self-reflection on a society-level.