It seems like it could well be fake. The Twitter account that launched this paper [1] links to a website [2] for the company with a fake address and what seems like fake employees (they all have no LinkedIn profiles).

The address is 500 Baudrillard Drive, San Francisco, CA 94127 which doesn't exist, but Jean Baudrillard [3] was a French sociologist and philosopher focused on media, culture, technological communication, and the concept of “hyperreality”

1: https://twitter.com/fablesimulation 2: https://www.thesimulation.co/ 3: https://en.wikipedia.org/wiki/Jean_Baudrillard