This paper rings a lot of alarm bells for me. It's rambling, written in a very odd style, and contains a lot of useless figures. Is this one of those fake paper pranks or something?
The address is 500 Baudrillard Drive, San Francisco, CA 94127 which doesn't exist, but Jean Baudrillard [3] was a French sociologist and philosopher focused on media, culture, technological communication, and the concept of “hyperreality”
1: https://twitter.com/fablesimulation 2: https://www.thesimulation.co/ 3: https://en.wikipedia.org/wiki/Jean_Baudrillard
Just from a cursory look, it appears Edward Saatchi is associated with both. (although that could just be coincidental.)
The Vimeo account lists two websites, the first, fable-studio.com, which links back to the Simulation site and the other is for the Virtual Beings summit at virtual-beings.com. (Vimeo: https://vimeo.com/user94220217)
"Simulation" may be satire, an art project, a well-executed joke, or precursor to an actual company, but whatever it is, they've put a lot of work in it. It has a lot of AI-generated assets in the main site, but the overall design work is impressive, the concept has been well fleshed-out, and the execution is on point.
It's clever and interesting, I want to see what comes next.
https://sg.godaddy.com/whois/results.aspx?domain=thesimulati...