It's funny because this philosophy makes a lot of sense. Nobody has given it a name yet though as far as I know.

The philosophy that mass advertising is a malaise that hurts more than helps. That humans inherently can't be trusted with data. No matter how benevolent the cause may seem, that data is not going to be safely leveraged in the interest of the people that data represents.

Take Cambridge analytica scandal for example. People thought they could trust Facebook with their opinions. It turns out that data was being farmed and sent to a political aggravator who is being paid by the Republican party. Some could say it is one of the things that turned the election of 2016 to Trump. Zuckerberg had no problem with this.

This is the kind of philosophy I'm talking about. Getting rid of this kind of garbage.