The problem is that users type in "how to do X" into Google. End users often enough don't even know the website of your application, I know so many people who literally go to Netflix by typing in "Netflix" in the bar and click the first link.

But Google has dumbed down so hard that scammers using generic keywords outcompete everyone including yourself (or outright clone/farm SO/Wikipedia/whatever), which is why many people add "stackoverflow" or "reddit" to the search terms, and the latter broke a few weeks ago when many subs went private.

The most annoying thing is, Google could shut down a lot of these scammers if they would invest in a couple hundred people to look at the most frequent questions and rate the top 20 sites - everyone caught to be a blatant spammer gets the boot, and everyone selling fake dick enlargement pills or whatever gets the police with the full support of the billions of dollars of Google. But they seem to have completely stopped all effort into their core product...