> The ability to talk directly to a real human is really powerful.
100%. But different strokes for different folks, as well as at different times in the evaluation/discovery journey. Many devs don't want to talk to someone.
From the perspective of the product company, things are a bit different. If you are pre-product market fit, you probably want every interaction with a possible customer/user you can, so you can move towards understanding the problem space. Set up discord for that.
Once you find PMF, it's all about setting yourself up for scaling. We made a choice to scale back chat and focus on online, public forums, and it worked out well for us. If you want to talk to a human, you can absolutely engage with our sales team, or in other public spaces like Twitter.
That said, some projects are big enough or inspire enough people that the community can scale on discord. Haven't seen that often, but it happens.
> Google is increasingly useless at surfacing relevant documentation (it prefers SEO blogspam).
Agree for generic programming queries, but for product specific queries, I haven't noticed that. And product specific queries are what documentation and forum are designed to help with.