Just referring to entertainment (ie not educational videos), the clickbait social media entertainment is easier to consume and is readily recommended, you know you have at least a little bit of interest in it. It just tends to be lower quality entertainment than what you know is possible. Long form entertainment is higher investment and higher risk in that if you don't like it, there's more energy/time expended.

So there's a choice between low risk entertainment that caps out at like 20% of the value of what your favorite thing is, and higher risk entertainment that very well could still be terrible but might have a chance of being good.

AI bridges that gap to de-risk the high investment entertainment so you no longer have to make that choice.