Exactly this is going on for at least the last 30 years.
Nowadays they just seem to have better PR / marketing so the usual daily scandal has exactly zero impact on them.
But form the perspective what they're doing, and how they're doing it, nothing ever changed. Microsoft is Microsoft.
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I've read at some point some revealed internal memos or emails from Microsoft, I guess from a court case as the PDF was full of scans of printed out stuff. It was about their internal strategy regarding competition (and actually their "partners" who they count to their competition more or less, only that they see them as a kind of "useful idiots"). Frankly I can't find the PDF right now but it would be really helpful here! It was likely something famous as I wouldn't have downloaded it back than. Who has the right link?