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'Everyone' had a personal blog a couple decades ago, and all it turned out to be was concentrated narcissism that was taken over by microblogging, which was all the same with none of the maintenance effort.

Social media very much has its roots in bloggers who couldn't see the internet as much more than an extension of their living rooms.

You can't hide behind Section 230 if it's your own website with your own content.

If facing potential personal liability, there is a disincentive to trash talk on a personal website. Whereas with social media there is an incentive to trash talk as it apparently leads to "engagement".

Before blogging and the internet, we had long form trash talk. Marx was roasting people in his letters. Maybe we should bring that back.