A lot of people use instagram where NSFW content is banned. Most people wouldn’t post or look at NSFW content online if it was related back to their IRL selves. There’s certainly a big niche for a “more wholesome web”. While I think it’s goofy to expect the entire web to operate like this, I kind of like that I won’t be inundated with porn, videos of people getting killed/maimed, etc. when I’m scrolling on some social media apps.