I already feel dirty because my bike has a nabendynamo. Cannot even imagine having an ebike; but I understand its purpose. But a bike connected to the phone? Makes no sense at all. Anybody can explain it to me in terms that I can understand?
Apart from that it allows to change some settings that are not configurable on the bike. The bike has only 2 buttons and an LED display. Useful settings are for example the speed profile for the automatic gear shifting.
I get that you might not see the value in the product, but please try empathise with those who might find it useful.
Personally, it (along with a few other security features) caused the bike thieves who stole my VanMoof recently to give up on the bike and dump it where I was able to grab it thanks to a combination of VanMoof’s inbuilt tracker and the AirTag I stuck in the saddle.