To give an example. I gave it an image of a television listing from some time in 1996. It was for a television film fashioned from a two part episode of The Commish called Father Image. It correctly got all the information from the image, identified it as a TV movie based on an episode of a television show, and most impressively I think claimed that the tv show played on December 7, 1995. That wasn't when the listing was from, but that is the air date of the episode of the television show.
It is clearly using other bits of information (IMDb information about air dates I imagine) and effectively doing multiple db fetches / searches in the background to flesh out the information it is giving back. That is precisely what I want from a "new" style of search. Give it something simple and give me a bunch of curated information which otherwise would have taken multiple Google searches / diving into links to determine. Fun stuff.