It seems that rule number one of running a news site is to never have any external links. It's like a casino, they want you to come in and get lost.
I suppose that ad's positioning could be just random programmatic placement. But if anyone in the HN community can figure out why court-filing enthusiasts are especially likely to want to buy an engagement ring off an unverified website, I'd love to know more
which leads to a great business idea, run a mirror that republishes legal / government documents in a syndicated fashion with [your ad here]
Additive would be some highlighting and annotating of the document (as nytimes sometimes does) to point people to salient points.
I guess it's only works with leaked or hard to find documents.
But why would a media website upload docs to your site, when they can serve it from their own?