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I believe that this commercial was quite close to reality.

I have seen several times, in various airports, how the baggage handlers were throwing the luggage in a carrying vehicle from several meters distance, instead of going closer and just putting it down.

After seeing such a scene for the first time I have never put anything fragile elsewhere but in the hand-carried luggage. Even so, I have received once after a flight an apparently solid case with the part where the handle slides in being broken.

I'm old enough to remember that commercial. A true classic, that one.

I’m pretty sure people tested this and it turned out the suitcases couldn’t actually withstand elephants standing on them and that was the reason they discontinued the ads.