Timing as to when to apply based on your startup's current roadmap.
We've been working on our startup for several months, will be ready to "pre-launch" beta right around the time we submit our application.
This leaves us in somewhat of a schism. A lot of discussions that I have briefly had with other entrepreneurs mention that they have either:
A) Just come up with an idea and are in the beginning development stage; or
B) Are already launched and are starting to pick up solid traction.
We are going to be in the middle of this, and will be starting to "pre-launch" at the beginning of next month with a solid MVP. So we would actually have quite a lot to show you in this application.
And then secondly, when it comes to the application, what do you prefer, direct links with logins to a live demo, or a 2-3 minute demo video of our startup discussing how we will plan to penetrate the market with our application.