I always buy the Brother toner cartridges because they're the best quality, reasonably priced, and I want to support the business model of the only(?) decent printer manufacturer left.
All of this said, if I found out the printer was locking out third-party toner cartridges, I'd stop at nothing to defeat the lock, and would only use knockoff toner from then on.
It's an honor system through and through, I hope somebody in charge takes note.