Or iMessage, which was released in 2011 when there were 115m iPhone users. That year, iMessage gained 115m users, since it was bundled with the phone.
The metric is kind of contrived.
Maybe Google should embrace this so they can rid themselves of bad PR from shutting down apps.
The “fastest growing” metric is only interesting when it points to a new phenomenon. For example, when TikTok hit the scene, I’m sure it was the fastest growing app at the time. That was interesting because it’s a different format and company.
uhh have you looked at IG profiles now? There's literally a link to threads on every profile of every user that signed up! Even on desktop! see top center: https://instagram.com/simonsarris
Dedicated links from profiles with an icon is as close as you get to being bundled while still technically being two apps.
Also threads glitched yesterday and gave me the follower count and bio from Instagram on my profile page for a while, which was... very odd. The profile part makes sense, since it asks if you want to import that. The follower count being swapped was something else. But it suggests a maybe even too-tight integration.
Well, you almost can. My Instagram account that was previously established, and the linkage was immediate and felt automagical. Almost no friction.
We're not, that's not how Threads works.
Any other app that is being actively promoted inside an app you've already downloaded and using.