> I wonder if it's one of these cases where a company believes themselves to be bigger and more important than they really are.

I think that it's quite sure one of those cases. From their messaging it seems like they are committed to solve big hairy problems (that in my minds are things like AGI, nuclear fusion, stopping world's hunger, etc...), but when you look at their product portfolio the expectations they set certainly don't match the reality given that you'll find mobile apps for video and image editing, fitness, etc... BTW with the exception of Evernote (that it's not something they created) I've never heard of any of those apps.