It's not a gaming device. It's two tiny iPads that you can put right up to your eyes and use hand movements to control.
Not sure what is fake about them.
Just in my small social circle, I know of a family where the father was addicted and it actually kept them from putting food on the table, and another friend who only has part time work but still managed to spend over a thousand dollars and choses to live with her parents.
Hopefully the release of the game porting toolkit is a sign they're thinking of gaming beyond the toddler casinos they have on iOS.