I'm very confused by Apple's strategy. As an owner of the original HTC Vive headset, its word-of-mouth power was off the charts. It was a blast at parties, and many of my friends bought their own $700+ devices after trying it.

Here's what won them over:

- Being able to try it themselves with little preparation ("put this on your head, tighten it here, and click these buttons on the controller"). You could even use it over glasses.

- Games that you play by grabbing things with your hands. The heavy hitters are Beat Saber and Half-Life: Alyx, but Climbey and UltraWings also got fans, and all the combat games where you punch cartoons or reload guns realistically.

(seriously, if you've never tried, the jump from mouse+keyboard to hand tracking is like going from arrow keys to mouse+keyboard)

Meanwhile, here's what Apple seems to be doing:

- Customized accessories, to the point that you need a face-scan and to send them your glasses prescriptions.

- Eyetracking and gesture-only interactions. I haven't seen a single demo where somebody picks a virtual object up.

How is that going to work? Do they expect to make up for all the lost word-of-mouth with marketing campaigns? Also, did they give up on VR games?