They're not here to release an actual product. They're here to release part of a CV proving they have "OpenAI" experience. I'm assuming this is the result of OpenAI not actually having any homegrown certification program of their own.
A bit off topic but where are certifications (e.g. Cisco, Microsoft) useful? I am sure they are useful (both to candidates and companies) because people go to the effort to get these certs, and if they were useless everyone would have stopped long ago. I don't assume people do it for ego satisfaction.
But I've never worked anywhere where it has come up as an interview criterion (nobody has ever pointed it out when we are looking at a resume, for example). Is it a big business thing? Is it just an HR thing?
To be a partner, the company would need a certain number of certifications among their employees, so there was tangible value to companies who either used a ton of Microsoft licensing or Cisco/Dell hardware, or resold those to their own clients (better discount equating to higher margin).
In some cases, getting the higher level certifications like Cisco CCIE was a virtual guarantee of a good job.
I feel like this has become less of a thing in recent years, but I’m not involved in that space anymore.