Calling alcohol social feels like an evil marketing gimmick - certainly our advertising pretends it is social.

Alcohol is deeply socially destructive - we know the stereotypical examples of damage in the the poor and the indigenous communities. The examples of damage in middle-class homes of the wealthy (e.g. doctors) and the average working class (tradies and nurses) is much less visible.

The words “social” and “alcohol” are immiscible.