Its why some companies are so effective at selling Veblen goods to status seekers.
When I was growing up, I got abercrombie/american eagle because it was cool to girls. Today teens get Apple/Nike products.
Not that any of these actually change your status, but the marketers were able to sell that idea/feeling.
As an adult, you see people buying/leasing Tesla's or more expensive cars to do the same thing.
People desperate for social acceptance, which leads to girls, will pay anything. I get it, I used to spend half my time looking for girls before I got married. (other half of my time school, presumably so I could always get a gold digger if need be.)
Can you tell I was ugly growing up? (Lift weights my pals, it changed everything)