The narrative had already been seeded that mastodon is too fractured/difficult. And Threads has the momentum of Facebook/Instagram pushing it forward.
Here is a common thing that happens to me:
- someone sends me a funny post
- I want to "like" it or save it or whatever
On Twitter and other centralized social media this is very easy to do. On Mastodon, it is not. I have to copy the URL, paste it into a text field on my instance, and then like it.