One thing I've always liked about programming is the technical culture of getting things done. What offends me about this 'brogrammer' idea is that it tries to turn programming into yet another fashion.

"We're the cool programmers" is particularly offensive because it alienates people who have been doing work in this area for some time.

I can understand wanting to refine your image but do it without slapping labels on something that belongs to many people, not just you.