Yeah basically what subscription model would do is , that it would cut down on advertisement expenses and that expense saved could be given out to customers.
which got bought by instacart that applied recommendation technology to automatically fill out orders for grocery, the idea is that the problem of filling up a complete order for a week worth of groceries is hard online. In our area it was backed by an independent grocery store that serves as a kind of “startup accelerator” for food-related business.