Now we do have the problem that we struggle to find the time for grocery trips (ag work keeps my wife busy from sunrise to sundown.) Seems to me that a highly personalized delivery service backed by a full-service grocery that links your in-store experience to deliveries that you get could be a good idea, with regular deliveries approximating a “subscription” the economics would improve, overhead for $300 of groceries would not be much more than $30 and in our case we could tolerate deliveries coming in at a time that is cost-effective for the supermarket.