Now we do have the problem that we struggle to find the time for grocery trips (ag work keeps my wife busy from sunrise to sundown.) Seems to me that a highly personalized delivery service backed by a full-service grocery that links your in-store experience to deliveries that you get could be a good idea, with regular deliveries approximating a “subscription” the economics would improve, overhead for $300 of groceries would not be much more than $30 and in our case we could tolerate deliveries coming in at a time that is cost-effective for the supermarket.
which got bought by instacart that applied recommendation technology to automatically fill out orders for grocery, the idea is that the problem of filling up a complete order for a week worth of groceries is hard online. In our area it was backed by an independent grocery store that serves as a kind of “startup accelerator” for food-related business.
"On March 1, 2019, Amazon discontinued the series, claiming that it was made unnecessary due to automatic reordering and product subscriptions."