It definitely would, but GDPR is not being enforced anywhere near enough to matter. Facebook and Google are still alive and you bet their tracking and profiles are much more accurate than these clowns.
Well, literally billions of people accept their privacy agreements and actively provide them with data from their phones by using their software. That's quite different from an unknown party telling other companies whether you're reliable without your knowledge based on data neither you nor your provider ever agreed to give them.