ISO 27001 = Not super familiar with this one.
COBIT = The management/process focused version of NIST CSF. Great if you have an executive suite CTO, CISO, CRiskO, CPrivacyO, and want to coordinate their efforts in a program that divides responsibilities among them and associated committees. Includes maturity modeling, which gives it a +1, but it is distant from anything technology related. Instead, it is all about which committees should be formed to decide on risk management strategies etc...
PCI-DSS = You'll do this one because VISA makes you do it. Much more actionable than NIST or COBIT, but it depends on the third-party auditor who is issuing your attestation of compliance. "Your label maker has it's default password?" = audit finding.
CIS18 Controls = The most actionable/lightweight framework now that they have incorporated maturity levels (aka implementation groups). Not as thorough as NIST or COBIT. Well implemented, CIS18 is enough for most organizations provided they do not have a specific security standard or requirement in their industry.