What was Twitter’s “magic” to me was that search was for tweets.
So you could hear about a live event happening and in near-time find information about it and people who were there or knowledgeable about the event.
My first exposure to this was the Atlanta Gas Shortages in 2008 and it was when the hashtag really came into its prime as a way to quickly find relevant content.
Threads has none of that. Try searching for the “Tour De France”. This morning when I did that I only got two profiles. This kills discoverability and the ability to follow the zeitgeist.
If Threads changes search to index content then it could work. But until then it’s just bland with its attempt at using an algorithm to spoon feed you content without your ability to control what you want to see.
Shameless link to the thread where I first put these thoughts down: https://www.threads.net/t/CuW77iEuquK/?igshid=MzRlODBiNWFlZA...