The line "we are an editor for the consumer" is entirely apt. I go to Lee Valley looking for something that will do the job and is more than likely of good quality. To their credit, they often stock both a mid-range item (e.g. a $80 pair of camping axes) alongside top-range ($230 Swedish-smithed axes) and I can choose between them without having to go off reading reviews or other internet hot takes. Their ability to maintain stock levels is also relatively good.

I think the article misses out on the best part: the stores are a treat to wander around. You can bring your dog in and there's something interesting in nearly every corner. Staff are unfailingly polite and accommodating. I look forward to trips there while those to the larger Home Depot are more function-driven.

Glad to see them getting good coverage and recognition.