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The earliest use of "sheeple" was from user "stcredzero" almost 4 1/2 years, in a comment that, unsurprisingly, mentions John C. Dvorak.

Gosh, this is a terrific resource. It's almost as much fun as Google's Usenet archive, back when it actually used to work.

The earliest use of “sheeple” was decades ago: http://en.wikipedia.org/wiki/Sheeple

When reading his comment it was apparent to me that he was speaking in context to the matter at hand (delving into hnsearch.)