Ooh, i think i remember this one: It had the cosmic coincidence of one of its researchers being called Timothy MOSCA.
https://www.smithsonianmag.com/smart-news/see-the-first-comp...
good to see it got some more attention.
https://www.smithsonianmag.com/smart-news/see-the-first-comp...
good to see it got some more attention.